Privacy Policy

Effective Date: June 30, 2020.

Last Updated: April 28, 2022

1. Introduction and Overview.

This Privacy Policy describes A24 Films LLC (“A24,” “we,” “our,” or “us”) collects, uses, and shares information about you, and applies to your use of any website, mobile application, or online service location that posts a link to this Privacy Policy, including but not limited to our websites at a24films.com, a24auctions.com, publicaccess.a24films.com, and screeningroom.a24films.com (each, a “Site”), and all features, content, and other services that we own, control and make available to you (collectively, with the Sites, the “Services”).

For purposes of applicable data protection laws, A24 Films LLC is the data controller with regard to the data processing described below. You can contact our data protection officer (“DPO”) at DPO@a24films.com.

2. What Information We Collect.

We and our agents, vendors, consultants, and other service providers (collectively, “Service Providers”) collect the following categories of personal information, depending on your interactions with us:

  • Identifiers, such as your name, address, phone number, IP address, email address, and, if you create an account with us, your login credentials;
  • Payment information, such as your credit card number, expiration date, card verification number, and billing address, if you make a purchase on the Sites;
  • Characteristics of protected classifications, such as age and gender;
  • Commercial information, such as the films, shows, podcasts, articles, and content that you search for or view, and the products and items that you browse, bid on, add to your cart, buy, or return;
  • Internet or other electronic network activity information when you visit the Sites or interact with our emails or online ads and content. For example, we use tracking tools like cookies and pixels to automatically collect information like device identifiers, the type of browser and operating system you are using, your browsing and search history on the Sites, what areas of the Sites you visit and for how long, what products or content you view and click on, what website you came from to get to us and what website you go to when you leave us, and your interactions with our digital ads and content on other websites. We also embed web beacons (also known as pixels) in the emails we send to you to help us understand how you interact with those messages, such as whether and when you opened an email or clicked on any content within the email;
  • Professional or employment-related information if you apply for a job, such as your resume/CV, work history, social/professional networking pages, and any other info you choose to submit with your job application; and
  • Inferences drawn from any of the above information to create a profile about you.

3. How We Use Your Information.

We may use personal information about you for any purposes consistent with this Privacy Policy or as permitted by applicable law, including to:

  • Manage our Sites and Services, including your registration and account;
  • Process and facilitate your transactions, including purchases made through our online stores and auctions;
  • Provide access to free and/or purchased downloads and other similar content;
  • Customize your browsing and shopping experience on the Sites;
  • Respond to your comments, questions, and requests, and to provide customer service;
  • Send you technical notices, updates, security alerts, information regarding changes to our policies, and support and administrative messages;
  • Prevent and address fraud, breach of policies or terms, and threats or harm;
  • Monitor and analyze trends, usage, and activities;
  • Conduct research, including focus groups and surveys;
  • Improve the Sites, Services, or other A24 applications, marketing efforts, products and services;
  • Tailor and serve advertisements to you, and to send you marketing communications regarding our products, services, offers, promotions, rewards and events we think you may be interested in (for information about how to manage these communications and marketing efforts, please see “Your Choices” below);
  • Evaluate applications for employment and other employment-related purposes;
  • Comply with legal obligations; and
  • Fulfill any other purpose disclosed at the time you provide personal information.

We will not use information we’ve collected from you for purposes that are materially different, unrelated, or incompatible with this Privacy Policy without providing you with prior notice. Information that has been deidentified or aggregated is not subject to this Privacy Policy, and we and our Service Providers may use it without obligation to you except as prohibited by applicable law.

4. We Collect Information About You From Various Sources.

We collect and receive information about you from various sources, both indirectly and directly:

  • Information you provide directly to us. For example, we collect information when you register an account, make a purchase, sign up for our newsletter, access our content, or otherwise communicate or transact with us through the Sites and Services.
  • Information collected automatically from your devices. We and our Service Providers use tracking tools like browser cookies, beacons, and pixels to automatically collect information about you when you interact with our Sites and Services, including when you view or click on our digital ads and emails that we send to you.
  • Information collected on our behalf by Service Providers. We hire Service Providers to help us operate our business. Service Providers may host or maintain our Sites, provide cloud services, send emails, assist with customer support, provide market research or analytics, assist in order fulfillment, collect or publish customer reviews, or process payments. In performing such activities on our behalf, those Service Providers collect information about you.
  • Information provided by other parties. We work with other business partners, marketing partners, foundations, data brokers, social media platforms, exhibitors (such as movie theaters and streaming platforms), and other Third Party Services (as defined below) that may give us information about you.

5. We Share and Disclose Your Information.

We share your information, including personal information. Depending on the circumstances, we can share your personal information with the following parties:

  • With our Service Providers who host or maintain our Sites, provide cloud services, send emails, assist with customer support, provide market research or analytics, assist in order fulfillment, collect or publish customer reviews, or process payments. We share information with those Service Providers in order for them to perform the activities listed above in Section 3 at our instruction or on our behalf (in which case they will handle personal information in the capacity of data processors or service providers under applicable data protection law);
  • With our affiliates. We may share information with other brands within the A24 ownership structure, such as Rules Beauty LLC d/b/a Half Magic Beauty.
  • With our business partners. For instance, we may share information with organizations with whom we jointly sell or co-brand merchandise, with whom we run a joint promotion, with whom we collaborate on ticketed events (such as virtual screening rooms or in-person screenings), distributors of our content (such as movie theaters and streaming platforms), or organizations who are the beneficiary of auction proceeds.
  • With marketing companies. We share information with companies that help us in our marketing efforts, including social media platforms, ad servers, advertising networks, and adtech platforms. This includes allowing select marketing companies to place their own cookies or other tracking tools on our Sites to track your activities across time and services, so that they may tailor and serve ads to you based on your activities (“Interest-based Advertising”). The information collected and stored by these marketing companies remains subject to their own policies and practices. For further information on tracking technologies and your choices regarding them, please see “Your Choices” below;
  • With third parties in relation to the sweepstakes, contests, surveys, and other promotions that we run from time to time, either by ourselves or jointly with another organization. If you voluntarily choose to enter such a promotion, we will disclose your personal information to third parties for administrative purposes and as required by law (e.g., by publishing your information as part of a legally required winners list, if you win), and we may share your information with a co-sponsor;
  • With law enforcement, government bodies, and other officials as required to comply with the law or other legal process, and where required, in response to lawful requests by public authorities, including to meet national security or law enforcement requirements;
  • With other parties as reasonably necessary to protect the rights, property, life, health, security and safety of us, the Sites, the Services or any third party, including to enforce our policies;
  • With other companies (including their and our advisors) in connection with, or during negotiations of, any proposed or actual merger, purchase, sale or any other type of acquisition or business combination of all or any portion of our assets, or transfer of all or a portion of our business to another company;
  • With other third parties we describe to you at the time you provide your personal information, for the limited purposes we disclose at such time; and
  • With other third parties at your express consent or at your direction.

Without limiting the foregoing, in our sole discretion, we may share aggregated information which does not identify you, or deidentified information about you, with third parties for any purpose.

Additionally, certain areas of the Sites and Services are designed to help you share information with the public and other users, such as public comment sections or other interactive features. If you choose to make information public through the Sites or Services, other users will have access to it. We cannot guarantee that the information you make public through the Sites or Services will remain protected in accordance with this Privacy Policy. Please think carefully before making information public. You are solely responsible for information you make public.

6. Third Party Services, Features, and Devices.

Our Sites and Services contain content from and hyperlinks to websites, locations, platforms, and services operated and owned by third parties (“Third Party Services”), such as social network sites. In addition, the Sites and Services contain features that allow you to interact with, connect to, or access the Sites and Services through Third Party Services and third party devices (“Third Party Features”). For example, you interact with a Third Party Service when you “like” or “share” content over social media through our Services, or when you purchase merchandise from our Site. Remember that third parties may use their own tracking tools to independently collect information about you, and may solicit personal information from you. Also, if you use a Third Party Feature, both we and the applicable third party may have access to and use information associated with your use of the Third Party Feature.

7. Your Choices.

A. Marketing Communications.

You can opt out of receiving promotional e-mails from us at any time by following the instructions in the e-mails to click on the unsubscribe link, or by sending an e-mail to us at DPO@a24films.com, with the word UNSUBSCRIBE in the subject field of the e-mail. Please note that your opt out is limited to the e-mail address used and will not affect subsequent subscriptions or non-promotional communications, such as those about your account, transactions, servicing, or A24’s ongoing business relations. You can opt out of receiving text messages from us at any time by responding STOP to any text message we send you.

B. Our "Do Not Track" Policy

Your browser settings may allow you to automatically transmit a “Do Not Track” signal to online services you visit. Note, however, there is currently no industry consensus as to what site and app operators should do with regard to these signals. Accordingly, we do not monitor or take action with respect to “Do Not Track” signals or other mechanisms. For more information on “Do Not Track,” visit http://www.allaboutdnt.com.

C. Cookies, Analytics, and Advertising Tracking Tools.

As disclosed in Section 2 and Section 4 above, we and our partners automatically collect information about your devices and online interactions using tracking technologies like cookies, pixels, and web beacons, across time and across different platforms.

We use Google Analytics to provide us with information about how you interact with the Sites and Services, so that we may customize and improve them for you. You may exercise choices regarding the use of cookies from Google Analytics by going to https://tools.google.com/dlpage/gaoptout or downloading the Google Analytics Opt-out Browser Add-on.

We and our partners engage in interest-based advertising by using tracking tools to understand your online interactions over time and across different platforms in order to serve advertisements that are more tailored to your interests. To opt-out of tracking for interest-based advertising purposes from participating companies, visit both the Digital Advertising Alliance WebChoices tool at www.aboutads.info/choices and the Network Advertising Initiative opt-out at www.networkadvertising.org/choices. Please be aware that even if you opt out of interest-based advertising, you will continue to receive online ads.

Options you select and choices you make are browser-, website-, and device-specific. If you clear your cookies, you will need to set your preferences again.

8. Jurisdiction-Specific Additional Privacy Rights.

8.1 California Privacy Rights

This Section of our Privacy Policy applies solely to visitors and users who reside in the State of California.

California’s “Shine the Light” law permits consumers in California to request certain details about how their personal information is shared with third parties for those third parties’ own direct marketing purposes, one time per year. A24 may share your personal information with third parties for their own direct marketing purposes. If you are a California resident and wish to obtain information about our compliance with this law, please e-mail us at DPO@a24films.com, or send us a letter to A24 (Attn: Legal), 31 W. 27th Street, 11th Floor, New York, NY, 10001. Requests should include “Shine the Light Request” in the email subject line or the first line of the letter, and should include your name, street address, city, state, and ZIP code.

Any California residents under the age of eighteen (18) who have registered to use the Services and who have posted content or information on the Sites or Services can request that such information be removed by sending an e-mail to DPO@a24films.com. Requests must state that the user personally posted such content or information, and detail where the content or information is posted. We will make reasonable good faith efforts to remove the post from prospective public view.

The California Consumer Privacy Act (“CCPA”) provides California residents with specific rights regarding their personal information. This section describes those CCPA rights and explains how to exercise those rights.

Your California Privacy Rights Under the CCPA

  • Right to Know: You have the right to request that we disclose certain information to you about our collection and use of your personal information over the past 12 months. You have the right to know: (i) the categories of personal information we collected about you; (ii) the categories of sources for the personal information we collected about you; (iii) the categories of personal information we sold or disclosed, (iv) our business or commercial purpose for collecting and selling that personal information; (v) the categories of third parties with whom we shared your personal information; and (v) the specific pieces of personal information we collected about you over the past 12 months.
  • Right to Delete: You have the right to request that we delete any of your personal information that we maintain about you, subject to certain exceptions permitted by the CCPA (such as if the information is necessary to complete a transaction or to retain pursuant to legal obligations).
  • Do Not Sell My Personal Information: For purposes of this Privacy Policy, “sell” means the sale of your personal information to an outside party for monetary or other valuable consideration, subject to certain exceptions; this could include certain common website practices like allowing a third-party to place advertising cookies on our website for purposes of interest-based advertising. You can opt-out of the sale of your personal information by clicking Do Not Sell My Personal Information. If you would like to opt out of cookie-based tracking for interest-based advertising purposes, you will need to visit http://www.aboutads.info/choices and https://optout.privacyrights.info to opt out of certain uses of cookies for advertising purposes. Your selections are specific to the device, website, and browser you are using. Your selections are also deleted whenever you clear your browser’s cache.

We may deny certain requests, or fulfill a request only in part, based on our legal rights and obligations. We will not discriminate against you for exercising any of your CCPA rights, such as by: (i) denying you goods or services; (ii) charging you a different price or rates for goods or services; or (iii) providing you a different level of quality of goods or service.

How to Exercise Your Rights Under the CCPA

To exercise your CCPA rights, please submit a verifiable request to us by either emailing us at DPO@a24films.com or sending a letter to A24 (Attn: Privacy), 31 W. 27th Street, 11th Floor, New York, NY, 10001.

We will take reasonable steps to verify your identity prior to responding to your requests. The verification steps may vary depending on the sensitivity of the personal information and whether you have an account with us.

You can designate an authorized agent to make a request on your behalf. When submitting the request, please ensure the authorized agent is identified as an authorized agent.

Except as otherwise provided by California law, for purposes of CCPA requests, personal information does not include information about A24 job applicants, employees, and other of our personnel, nor does personal information include information about employees and other representatives of third-party entities we do business with.

Additional CCPA Privacy Disclosures

For purposes of the CCPA, please also note the following specific information about how we collect, use, and share your personal information:

  • Depending on our interactions with you, we may collect, use, and disclose for our business and commercial purposes the following categories of personal information set forth in the CCPA: identifiers; payment and customer records information; characteristics of protected classifications under law (such as demographic information like age and gender); commercial information; professional or employment-related information; internet or other electronic network activity information; education information; and inferences. See Section 2 above for more details.
  • We collect and use the above categories of personal information for the business and commercial purposes described in Section 3 of this Privacy Policy.
  • We collect these categories of personal information from the sources described in Section 4 of this Privacy Policy.
  • We may disclose each of these categories of personal information to the categories of third parties as described in Section 5 of this Privacy Policy.
  • We may “sell” the following categories of personal information through our use of advertising cookies: identifiers; commercial information; and internet or other electronic network activity. We may “sell” to the categories of third parties described in Section 5 of this Privacy Policy.

8.2. European Privacy Rights.

This Section of our Privacy Policy applies solely to visitors and users who are located in the European Economic Area (“EEA”) or the United Kingdom (“UK”). For the purpose of EEA and UK data protection laws, A24 Films, LLC acts as controller in connection with the personal information described in this Privacy Policy.

Legal Basis for Processing

We process personal information on the following bases:

  • Consent – when you opt-in to receive cookies or otherwise provide consent for marketing and other data processing. You have the right to withdraw your consent, or to refrain from granting your consent. You are under no statutory or contractual requirement or obligation to provide personal information to us via our Sites.
  • Contract – when you make a purchase or participate in our events or programming, we need to process your personal information in order to perform that contract.
  • Legitimate interests – when processing your personal information is necessary in furtherance of our legitimate interests and isn’t outweighed by risks of harm to your privacy rights. Our legitimate interests include, without limitation, those interests described in this Privacy Policy and our Terms of Use, such as the effective and lawful operation of our business, promoting our products and the Services, and operating, protecting, and customizing our Sites. We also process your personal information on the basis of our legitimate interests when responding to your requests, and when such processing is necessary for us to comply with any legal obligations. You have the right to object to processing of your personal information based on our legitimate interests.
  • Legal Claims – it is possible that we may need to process your personal information in order to defend or establish a legal claim (for example, claims relating to the sale of our goods and services under contract law).

Retention Period for Personal Information

How long we retain your personal information varies according to the type of information collected and the purposes for which it is used. We delete personal information within a reasonable period after we no longer need to use it for the purpose for which it was collected (or for any subsequent purpose that is compatible with the original purpose). We may archive personal information for a certain period prior to its final deletion, as part of our ordinary business continuity procedures.

Privacy Rights of Data Subjects

Where provided under EEA and UK data protection law, you have the following rights regarding your personal information (each of which are subject to various exceptions and limitations):

  • The right to be informed: You have the right to be provided with clear, transparent and easily understandable information about how we use your personal information, and about your rights. This is why we are providing you with the information in this Privacy Policy.
  • The right of access: You have the right to request access to your personal information (if we are processing it).
  • The right to data portability: You have the right to obtain an easily portable copy of your personal information for your own purposes across different services and platforms.
  • The right to rectification: You have the right to request to have your personal information corrected if it is inaccurate or incomplete.
  • The right to erasure: You have the right to request the deletion or removal of your personal information where we have no compelling reason to keep using it. This is not a general right to erasure; there are exceptions.
  • The right to restrict processing: You have the right to block or suppress further use of your personal information. When processing is restricted, we can still store your information (for example, we keep lists of people who have asked for further use of their information to be blocked to make sure the restriction is respected in future).
  • The right to object: You have the right to object to certain types of processing, in particular processing based on our legitimate interests. You also can object at any time to your information being used for direct marketing purposes (including profiling related to such direct marketing).
  • The right to refuse or withdraw consent: You have the right to refuse to provide, or to withdraw, your consent to processing of your personal information at any time with effect for future processing, when the processing is based on your consent.

If you wish to exercise any of these rights, or if you have any questions or concerns regarding our processing of your personal information, please contact us at DPO@a24films.com.

If you are not satisfied with our response to your request or complaint, or if you believe our processing of your personal information does not comply with EEA or UK data protection law, you can make a complaint to a supervisory data protection authority. If you are a UK resident, you can make a complaint to the UK Information Commissioner’s Office (ICO): https://ico.org.uk/concerns. Non-UK residents can find their local data protection authority here: https://edpb.europa.eu/about-edpb/about-edpb/members_en.

8.3. Other Jurisdiction Privacy Rights.

Depending on where you reside or access the Sites or Services from, you may have additional privacy rights available to you, similar to the California and EEA/UK rights described in Sections 8.1 and 8.2. If available pursuant to applicable data protection law, you may contact us at DPO@a24films.com to make a request. We will respond in accordance with applicable data protection law.

9. No Children Under 13.

The Sites and Services are intended for a general audience and not directed to children under thirteen (13) years of age. A24 does not knowingly collect personal information from children under thirteen (13) years of age. If you are a parent or legal guardian and believe that we have inadvertently received personal information about a child under the age of 13, please email us at DPO@a24films.com.

10. We Process Information in the United States.

If you are accessing the Sites or Services from outside of the United States, please be aware that information collected through the Sites and Services will be transferred to, processed in, stored in, and used in the United States. Data protection laws in the United States may be different from those of your country of residence, and may not be as protective as those of your country of residence. When you provide personal information to us, you are consenting to the transfer of your personal information by both A24 and its Service Providers, including to the United States and other countries that do not have an adequacy decision from the European Commission (this means that the Commission has not determined that the laws of the United States and other countries provide legal protection equivalent to European Union data protection laws).

Our transfers of personal information outside of the EEA or UK are subject to contracts (including the European Commission’s Standard Contractual Clauses) with our data processors, sub-processors, and Service Providers, which require such recipients to treat personal information in a manner that is consistent with our Privacy Policy and in compliance with applicable law.

11. Data Security.

We take measures designed to help protect information about you from loss, theft, misuse and unauthorized access, disclosure, alteration and destruction. Nevertheless, transmission via the internet is never completely secure. We cannot guarantee the security of your information collected through our Sites or Services.

12. Changes to this Privacy Policy.

We reserve the right to revise and reissue this Privacy Policy at any time. Any changes will be effective immediately upon posting of the revised Privacy Policy. Your continued use of our Service indicates your acknowledgment of the Privacy Policy then posted. If the changes are material, we may provide you additional notice.

13. Contact Us.

If you have any questions or comments about this Privacy Policy, or would like to make a complaint about how we process your personal information, please e-mail us at DPO@a24films.com, or send us a letter to A24, 31 W. 27th Street, 11th Floor, New York, NY, 10001. We will seek to address any questions, comments, or complaints as soon as possible.