What inspired you to start posting the clever marquees?
The Uptown has a sister theatre, The Lagoon Cinema, which is a five-plex just one block away. I started working at both theatres in 2001 and became the head manager at the Uptown in 2008. Since I’ve been working at the theatres, every now and again, someone would do a funny marquee at the Uptown (Lagoon marquee doesn’t have space) and we always got a kick out of it. But it was rare. I think most managers were hesitant about it since they didn’t want to get in trouble with a studio or the general public or corporate or whatever. When I became the head manager, we did the same, every now and then coming up with something clever. I think after a year or so we just thought, this is fun, why don’t we try to do funny marquees every week? And I thought, I don’t know? I was still pretty new at the job, the few responses we got about them were positive, and we didn’t really consider any consequences, which in hindsight was probably not the smartest move. So, as far as we were concerned, there appeared to be no downside.