Known for his viral stunts, including creating London’s #1-rated fake restaurant, Oobah Butler (The Great Amazon Heist, Vice’s Life Hacks) sets his sights on the world’s biggest industries and most powerful institutions. To infiltrate the worlds of wine, wellness, royalty, and more, Oobah hatches elaborate and increasingly audacious schemes scams by gaming online reviews, assuming made-up personas, and launching fake companies with entirely bogus backstories.